Privacy Policy
Last updated: 06 May 2026
This Privacy Policy explains how Pharmony Pharmaceuticals d.o.o. Novi Sad, operating under the brand Pharmony Pharma and administering the website www.molecularhydrogen4life.com, collects, uses, stores, shares, and protects personal data of visitors, customers, and users of our website and online services.
This Privacy Policy applies to the website www.molecularhydrogen4life.com, including the online shop, contact forms, user accounts, marketing sign-ups, and related digital services.
1. Data Controller
The data controller responsible for the processing of your personal data is:
Pharmony Pharmaceuticals d.o.o. Novi Sad
Registered address: Đurđa Brankovića 19, 21000 Novi Sad, Republic of Serbia
Company registration number / MB: 21466379
Tax identification number / PIB: 111345140
Email: info@pharmonypharma.com
Phone: +381 61 1416589
In this Privacy Policy, “Pharmony Pharma”, “we”, “us”, or “our” refers to Pharmony Pharmaceuticals d.o.o. Novi Sad.
2. Applicable Laws
We process personal data in accordance with applicable laws of the Republic of Serbia, especially the Law on Personal Data Protection of the Republic of Serbia, as well as applicable rules on electronic commerce, electronic communications, advertising, consumer protection, accounting, taxation, and commercial records.
Where our services are offered to individuals in the European Union or where EU data protection rules apply, we also aim to comply with relevant GDPR principles. The GDPR may apply to non-EU companies if they offer goods or services to individuals in the EU or monitor their behavior in the EU.
3. Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Account and registration data
When you create an account or sign in, we may collect your name, email address, password, or authentication data, account preferences, order history, and account activity.
3.2 Order and purchase data
When you place an order, we may collect your full name, billing address, delivery address, phone number, email address, purchased products, order value, payment status, invoice details, delivery details, and customer service history.
3.3 Payment data
If online payment is available, payment transactions may be processed by external payment service providers, banks, card processors, or payment gateways. We do not intentionally store full payment card numbers, CVV codes, or complete card authentication data on our website systems.
3.4 Delivery and logistics data
For order fulfillment, we may process delivery address, phone number, email address, package details, delivery status, and communication with the courier or logistics providers.
3.5 Communication data
When you contact us by email, phone, contact form, social media, or other channels, we may process your name, contact details, message content, attachments, and any information needed to respond to your request.
3.6 Marketing and newsletter data
If you subscribe to newsletters, offers, product updates, or other promotional communications, we may process your name, email address, phone number, language preference, consent status, and marketing interaction data.
3.7 Website usage and technical data
When you visit the website, we may collect IP address, device type, browser type, operating system, language settings, pages visited, date and time of visit, referring pages, session data, cookie identifiers, and similar technical information.
3.8 Health-related information
Our website relates to food supplements and wellness products. We do not intentionally request sensitive health data or medical records. Please do not send us medical information unless strictly necessary for your inquiry. If you voluntarily provide health-related information, we will process it only to respond to your inquiry, handle your request, comply with legal obligations, or protect our legal interests, where permitted by applicable law.
4. Why We Use Your Personal Data
We process personal data for the following purposes:
- To operate and maintain the website.
- To create and manage user accounts.
- To process orders and purchases.
- To arrange payment, invoicing, delivery, returns, complaints, and customer support.
- To respond to your questions, requests, or messages.
- To comply with accounting, tax, consumer protection, e-commerce, and other legal obligations.
- To send newsletters or promotional communications where you have consented or where legally permitted.
- To improve our website, products, services, and customer experience.
- To protect the website, prevent misuse, detect fraud, and maintain IT security.
- To establish, exercise, or defend legal claims.
- To conduct analytics and understand how visitors use the website, subject to applicable cookie and consent rules.
5. Legal Basis for Processing
Depending on the situation, we process your personal data based on one or more of the following legal bases:
Performance of a contract
For example, we process your data to fulfill an order, deliver products, manage your account, issue an invoice, or provide customer support related to your purchase.
Legal obligation
For example, when we retain invoice data, accounting records, tax documents, consumer complaint records, or information required by applicable Serbian laws.
Consent
For example, when you subscribe to a newsletter, accept non-essential cookies, or agree to receive certain marketing communications. You may withdraw your consent at any time.
Legitimate interest
For example, when we protect website security, prevent fraud, improve our services, respond to business inquiries, maintain internal records, or defend legal claims, we do so provided that your rights and freedoms do not override our interests.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to ensure proper website functionality, support login and shopping cart features, remember preferences, analyze website traffic, improve services, and support marketing activities.
Cookies may include:
Strictly necessary cookies
These are needed for the website to function, such as login, security, shopping cart, checkout, and session cookies.
Functional cookies
These help remember your preferences, such as language settings or display preferences.
Analytics cookies
These help us understand how visitors use the website and improve performance and content.
Marketing cookies
These may be used to deliver relevant content or measure marketing campaigns, where applicable.
Under Serbian electronic communications guidance, users should receive clear information about cookies and be given the possibility to refuse non-essential cookies. At the same time, strictly necessary technical storage may be treated differently.
You can manage cookies through the website cookie banner, where available, and through your browser settings. If you turn off some cookies, certain website features may not work properly.
7. Direct Marketing
We may send you marketing communications only where we have a valid legal basis, such as your prior consent or another basis permitted by applicable law. Serbian guidance on electronic marketing indicates that electronic marketing generally requires explicit prior consent and that recipients should be clearly informed of the sender and provided with a free opt-out mechanism.
You can unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us at:
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
8. Who We Share Personal Data With
We may share personal data with trusted recipients only where necessary and lawful, including:
- Website, hosting, ERP, and e-commerce platform providers, including Odoo-related infrastructure and service providers.
- Payment service providers, banks, and card processing partners.
- Delivery, courier, and logistics providers.
- Email marketing and customer communication platforms.
- IT support, cybersecurity, analytics, and technical service providers.
- Accountants, auditors, legal advisors, and tax consultants.
- Public authorities, courts, inspection bodies, regulators, or law enforcement authorities, where required by law.
- Business partners or service providers involved in fulfilling your order or request.
Where we use processors, we require them to process personal data only in accordance with our instructions and to apply appropriate confidentiality and security measures.
9. International Transfers of Personal Data
Some service providers may be located outside the Republic of Serbia. If personal data is transferred outside Serbia, we will take steps required by applicable Serbian data protection law, such as ensuring an adequate level of protection, applying appropriate contractual safeguards, or using another lawful transfer mechanism.
Where EU data protection rules apply, transfers outside the European Economic Area will be handled in line with applicable GDPR transfer requirements.
10. Data Retention
We keep personal data only for as long as necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
Typical retention periods include:
- Account data: for as long as your account remains active or as needed for legitimate business and legal purposes.
- Order, invoice, delivery, and payment records: for the period required by accounting, tax, consumer protection, and commercial laws.
- Customer support and complaint records: for as long as needed to handle your request and protect legal interests.
- Marketing consent records: until you withdraw consent or object, plus a reasonable period to document compliance.
- Website security logs: for a limited period needed for security, fraud prevention, and technical maintenance.
- Cookie data: according to the cookie type and cookie settings shown in the website cookie banner or browser settings.
11. Data Security
We apply appropriate technical, organizational, and personnel measures to protect personal data against unauthorized access, loss, misuse, alteration, disclosure, or destruction. These measures may include access controls, secure hosting, password protection, encryption where appropriate, restricted administrative access, backups, monitoring, and staff confidentiality obligations.
No website, online service, or electronic transmission is completely secure. However, we take reasonable steps to protect personal data in accordance with applicable legal and technical standards.
12. Your Rights
Subject to the conditions and limitations under applicable law, you may have the following rights:
- Right to be informed about how your personal data is processed.
- Right of access to your personal data.
- Right to request correction or completion of inaccurate or incomplete data.
- Right to request deletion of personal data.
- Right to request restriction of processing.
- Right to object to certain processing activities.
- Right to data portability, where applicable.
- Right to withdraw consent at any time, where processing is based on consent.
- Right to lodge a complaint with the competent data protection authority.
Serbian privacy guidance recognizes rights including information, access, rectification, erasure, restriction, portability, objection, and the right to file a complaint with the Commissioner.
13. How to Exercise Your Rights
To exercise your rights, contact us at:
Email: info@pharmonypharma.com
Phone: +381 61 1416589
We may ask you to verify your identity before responding to your request. We will respond in accordance with applicable legal deadlines.
14. Complaint to the Serbian Data Protection Authority
If you believe that your personal data has been processed unlawfully or that your rights have been violated, you may contact the Serbian supervisory authority:
Commissioner for Information of Public Importance and Personal Data Protection
Bulevar kralja Aleksandra 15
11120 Belgrade, Republic of Serbia
Website: www.poverenik.rs
Phone: +381 11 3408 900
The Commissioner’s website identifies this authority and provides contact details for matters related to personal data protection.
15. Children’s Privacy
Our website and products are not directed to children. We do not knowingly collect personal data from children without appropriate parental or legal guardian consent where required by law.
If you believe that a child has provided us with personal data, please contact us so we can take appropriate steps.
16. Product and Health Information Disclaimer
Information on the website is provided for general wellness, product, and educational purposes. It is not intended to replace professional medical advice, diagnosis, or treatment. You should consult a qualified healthcare professional before using supplements, especially if you are pregnant, breastfeeding, taking medication, have a medical condition, or are purchasing for a child.
17. Third-Party Links
Our website may contain links to third-party websites, social media pages, payment providers, delivery providers, or other external platforms. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to read their privacy policies before providing personal data.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, legal obligations, or data processing practices. The updated version will be published on this page with a revised “Last updated” date.
19. Contact
For any questions about this Privacy Policy or how we process personal data, please contact:
Pharmony Pharmaceuticals d.o.o. Novi Sad
Email: info@pharmonypharma.com
Phone: +381 61 1416589